The Exporters Association Banana from Ecuador AEBE, is seriously committed to reinvention; hence we are pleased to announce that the XVII International Banana Convention will be held in a virtual platform. Consistently with the new reality, we are leading this comprehensive platform that allows greater participation at lower costs and unlimited universal coverage. This technological platform will not only allow greater exposure, image quality, promotion and presentations of the participants, but a more democratic access, greater possibilities of contacts and businesses due to the geographical scope of the tool. The participation of exhibitors and sponsors will be enhanced by the easy access to all the exhibition, forum and business conferences. Printed materials can be removed. More promotional and advertising content can go viral with greater coverage and simplicity. We believe that sponsors' brand exposure will easily double from previous events, apart from having substantial benefits in savings in travel and accommodation costs. For 16 years we have organized our International Convention that has given outstanding results, today is not time to stop, but to reinvent ourselves.
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